Course Content
Module 0 – Why Digital To Dollars
LESSON 0.1 — WELCOME & THE 2030 MISSION
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LESSON 0.2 — OUTCOMES, NOT LIKES
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LESSON 0.3 — YOUR FINISH LINE
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Module 1 — Know Your Audience
LESSON 1.1 — WHY AUDIENCE COMES FIRST
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LESSON 1.2 — DEFINING YOUR AUDIENCES
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LESSON 1.3 — AUDIENCES SPONSORS WILL PAY FOR
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LESSON 1.4 — VALIDATING WITH PLATFORM DATA
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MODULE 2 — KNOW YOUR CONTENT
LESSON 2.1 — THE CONTENT AUDIT
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LESSON 2.2 — IF IT DOESN’T HAVE A NAME, IT CAN’T BE SOLD
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LESSON 2.3 — MATCH EVERY STRAND TO AN AUDIENCE AND A SPONSOR
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LESSON 2.4 — WHAT DOES IT COST, AND WHO MAKES IT?
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MODULE 3 — KNOW YOUR DISTRIBUTION
LESSON 3.1 — PLATFORM REVIEW: TRAFFIC vs ENGAGEMENT
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LESSON 3.2 — DIFFERENT PLATFORMS, DIFFERENT AUDIENCES
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LESSON 3.3 — THE CONTENT MATRIX
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LESSON 3.4 — QUALITY, QUANTITY & THE FIRST CUT
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MODULE 4 — KNOW YOUR VALUE
LESSON 4.1 — YOUR IP IS PREMIUM
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LESSON 4.2 — COST IS YOUR FLOOR, VALUE IS YOUR STORY
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LESSON 4.3 — RATE CARD V1: DRAW THE LINE IN THE SAND
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LESSON 4.4 — SANITY-CHECK IT, THEN PROTECT IT
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TOOL WALKTHROUGH — THE RATE CARD BUILDER
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