Launching soon — join the waitlist for first access
What’s an Instagram story worth to your sponsor?
If your team can’t answer that in one sentence, you’re leaving money on the table. Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue — and it’s about to be available as a self-paced program. Join the waitlist and you’ll be first to get access when doors open.
Early access is capped · Nothing to pay now · Unsubscribe anytime
Join the waitlist
Join the waitlist and you’ll hear the launch details before anyone else — with first access when the first release opens.
We’ll only email you about the launch
Digital will be the #1 source of revenue in sports by 2030. This is how you get your share.
What you’ll get first access to
Five pillars. Five finished assets.
Digital To Dollars isn’t a course you watch — it’s a process you complete. Five pillars, each ending in a working document your team uses the next day: audience definitions, named content strands, a publishing matrix, your own digital rate card, and the pitch that sells it.
Audience
Content
Distribution
Value
Pitch
The same process delivered inside AFL, NRL and NBA organisations — self-paced, for the first time
Who’s behind it
Sean Callanan has spent 15+ years helping sport make digital pay
Founder of Sports Geek and host of the Sports Geek Podcast — the person teams call when their digital audience isn’t paying its way. Digital To Dollars is the same five-pillar process Sean has delivered inside AFL, NRL and NBA organisations, at AFL club conferences, and on stage at SEAT in the US.
Until now it has only existed as consulting work. The self-paced program is being built for the teams who could never justify the invoice — and joining the waitlist puts you at the front of the queue.
15 yrs
In sports digital
450+
Podcast episodes
5
Pillars, proven
Questions
Before you join the waitlist
What exactly is Digital To Dollars?
A self-paced program that walks your team through five pillars — Audience, Content, Distribution, Value and Pitch. It isn’t a course you watch; each pillar ends with a working document you use the next day, finishing with your own digital rate card and the pitch that sells it.
What happens when I join the waitlist?
You join the waitlist for first access. Early access is capped, so the people who join first are the people who get access first. You’ll hear the launch details before they’re public, and nothing is charged to join the waitlist.
When does it launch?
We’re not putting a date on it until the last pillar is finished and tested — that’s deliberate. Join the waitlist and you’ll have the date the moment it’s locked in.
What will it cost?
Nothing to join the waitlist, and no card required. Pricing is announced when the program opens — waitlist members hear it first.
Is this just the Sports Geek Podcast repackaged?
No. The podcast is where the patterns were spotted across 450+ conversations with digital and commercial leaders; the program is the framework distilled out of them, plus the templates and tools used in real consulting engagements.
Before the doors open
Stop giving your best inventory away for free
Early access is capped, and it opens in the order people join the waitlist. Add your details now and you’ll be building your rate card while everyone else is still waiting for the announcement.