For clubs, leagues, venues & rights holders
Your sponsors don’t know what your digital is worth. Neither do you.
Take the free Sponsorship Scorecard — 10 questions across the five pillars pro teams have used for a decade to turn digital audiences into revenue. Get a score, your weakest pillar, and a personalised gap report. No sales call.
10 questions · ~3 minutes · Your report emailed instantly
The process has been run inside
Sound familiar?
You built the audience. The revenue never followed.
The metrics trap
Likes don’t pay wages
Your reports are full of reach and engagement — and your board keeps asking what any of it returns.
The throw-in
Digital gets given away
Every deal “includes some social posts” — unpriced, thrown in to close. Your most scalable inventory is your least valued.
The guessing game
Nobody can name a price
A sponsor asks what a story mention costs and three people give three answers. Every negotiation starts from zero — theirs.
Who’s behind it
Sean Callanan has spent 15+ years helping sport make digital pay
Founder of Sports Geek and host of the Sports Geek Podcast — the person teams call when their digital audience isn’t paying its way. Digital To Dollars is the same five-pillar process Sean has delivered inside AFL, NRL and NBA organisations and on stage at SEAT in the US.
The scorecard is the front door to that process — free, and built from the exact questions Sean asks in a first consulting session.
15+ yrs
In sports digital
450+
Podcast episodes
5
Pillars, proven
Backed by 300+ conversations with the people doing this work
The Sports Geek Podcast · since 2013
450+
Episodes with digital and commercial leaders across the AFL, NRL, NBA, MLB and the agencies building sport’s biggest campaigns.
15+ yrs
Tracking what actually converts audiences into revenue — the patterns behind the five pillars come straight from these conversations.
1
Framework, refined over all of it. Digital To Dollars is the distilled version — no fluff, five pillars, five finished assets.
[ Client testimonial goes here — a short, punchy quote about the rate card or the process paying for itself. ][ Name, Role — Club / League ]
01 — Scored
All five pillars
Audience, Content, Distribution, Value and Pitch — the same framework behind six-figure consulting engagements, scored out of 20.
02 — Pinpointed
Your weakest link
One pillar is costing you the most revenue right now. The scorecard names it, so you know exactly where to start.
03 — Delivered
A gap report by email
Not just a number. A personalised breakdown of where your digital revenue leaks — and how to plug it.
The scorecard
Where is your digital revenue leaking?
Ten questions. Be honest — the report is only as useful as your answers.
No spam. One report. Unsubscribe anytime.
Where this leads
The scorecard is the front door. The program is the process.
Your gap report tells you which pillar to fix. Digital To Dollars walks you through all five — each ending in a working asset your team uses the next day.
Audience
Content
Distribution
Value
Pitch
From $399 · 12 months full access · first 100 places at this price
Questions
Before you start
Is this actually free?
Yes — the scorecard and your gap report cost nothing. There’s no sales call and no card required. If it points you toward the program afterwards, that’s your call.
What do you do with my answers?
They’re used to generate your personal gap report and, if you choose, to send you related content by email. We don’t share your answers, and you can unsubscribe at any time.
My organisation is small — is this still worth doing?
Yes. The five pillars scale down as easily as they scale up — a one-person digital team gets the same clarity from the scorecard as an NBA franchise does.
Start now
Stop giving your best inventory away for free
Three minutes tells you which pillar is leaking revenue. Take the scorecard — the report lands in your inbox before you’ve closed the tab.